The Light Guys
The Light Guys are passionate about drawing people’s eyes to their professionally installed, seasonal light displays. We are passionate about drawing people’s eyes to our professional designs and distinctive branding. Their target audience includes home and business owners who desire vibrant and extensive light displays professionally installed on and around their properties. The goal was to connect with those individuals desiring a grand display of their holiday spirit. The Light Guys understood they would need a design and brand that set them apart in the competitive holiday market.
A full branding image, intuitive web design, apparel mock-ups, and many other marketing avenues were requested and delivered. Our goal was to create a brand that fully embraced the festive holiday spirit, without being lost in the abundance of typical seasonal design elements. Our challenge was to appeal to people’s sentimental side, but also to make a unique statement that demanded attention. Cheerful contemporary characters were created to integrate into the traditional color palette of reds, greens, and blues. Vivid hues were used with both unique and traditional font choices to create a customized and unique overall style. The brand was rolled out and has contributed to the company’s exponential growth. The Light Guys has become the most successful lighting company in the Central Valley of California.
Stand out from competitors with a sharp, eye-catching design and a full new branding image.